Countless reporters, bloggers and editors were blown away from the entire
production of the Chanel Fall 2014/15 Ready-to-Wear collection. The Grand
Palais was completely reinvented into
a Chanel themed shopping center that
was dazzling with the fall collection
worn by picture perfect models. Coco
Pops cereal, Risotto rice a la Venere
Elsa... the list went on, Karl did not miss one detail including the 20-50% up, not off. The fashion King, Karl Lagerfeld explained in an interview, “Nobody tells us what to do, we do what we want. I like fashion to be part of daily life,” this including the modern grocery shopper
who never forgets to slip on her Chanel
sneakers before leaving the house.
Accessibility and a sporty translated into the designs that sparkled, and
shimmered down the shopping aisles.
Texturally rich and filled with color the
fall collection was anything but bleak. Chanel headphones hung around necks, knee
high sneakers laced up legs and tweed trimmings wrapped the ponytails of the most
prestigious models in the industry.
There was high anticipation from
the spectators that were eying the one-
of-a-kind Chanel consumer items. It
was then, “announced that the Chanel
Shopping Centre would be closing and
that attendees could help themselves to complimentary fruit and vegetables.” Chaos broke out and editors pounced for the Mademoiselle Prive doormat and Chanel gardening
gloves. It was then announced security
was confiscating anything besides the fruit
and veggies, leaving avid Chanel fans disappointed.
Fashion blogger, Susie Bubble ex-
plains, “people have been taking umbrage
at the perceived idea that Lagerfeld is making some smirking comment on 21st century consumerism.” On the contrary Karl
was creating a desirable yet unattainable environment, something he has fine crafted
for Chanel over the years. The label understands in order to gain consumer following there needs to be more then just incredible designs, there needs to be a story; an experience. Living in a world of technology and instant gratification it has created a consumer that needs to be satisfied at an instant. All senses need to be touched.
Karl has always had a clear vision when it comes to each collection. He describes that being Chanel means they can experiment with an incredible
amount of freedom that sparks creativity producing flawless designs to keep consumers wanting and needing more Chanel.
xo - Isabelle
